Everyone asks the same question.

“Why share everything? Why not just build in silence and announce when you win?”

Here’s my answer.

Silence Is Comfortable. Comfort Is Dangerous.

When no one’s watching, it’s easy to quit.

Skip a day. Miss a deadline. Tell yourself you’ll “get back to it.”

But when you’ve told the world what you’re building? When people are watching?

You show up. Every single day.

Building in public isn’t about marketing. It’s about burning the boats.

The Highlight Reel Is a Lie

Social media is full of success stories.

“Hit $100K MRR!” Screenshot. Celebration. Zero context.

What you don’t see:

  • The 47 failed attempts before that one win
  • The months of $0 revenue
  • The doubt at 2 AM wondering if any of this matters

I refuse to play that game.

You’ll see my real numbers. The apps that flop. The experiments that fail. The lessons that cost me money.

Because that’s where the actual value is.

Accountability Creates Momentum

Here’s what most people don’t understand about building in public:

It’s not about the audience. It’s about the builder.

When I commit to shipping something publicly, it ships.

When I share a goal with a deadline, I hit it.

Not because I’m disciplined. Because I’ve created a system where not delivering isn’t an option.

Someone Needs to See This

Right now, someone is sitting on an idea.

They think they need more experience. More resources. More time.

They’re wrong.

If I can build 22 apps solo while documenting the entire process, they can build one.

That’s why I share. Not to impress. To prove what’s possible.

The Real Reason

Honestly? Building in public keeps me honest with myself.

It forces me to reflect. To articulate what I’m learning. To confront what’s working and what isn’t.

The documentation becomes the education.

Every post I write clarifies my own thinking. Every update forces me to measure progress.

Building in public isn’t a content strategy.

It’s a thinking strategy.

Join the Journey

This is an open invitation.

Watch. Learn. Build alongside me.

Ask questions. Call me out when something doesn’t add up. Share your own wins.

We’re all figuring this out together.

The only difference is I’m doing it out loud.

— Dolce